A social marketing strategy must be embraced by the entire organization if it is to grow, and it cannot be done by one person and one person alone. The purpose of Forming a Social Marketing Committee is to build a team of supporters who help amplify your message and network.
Selecting digital media platforms that best complements your social marketing efforts is not an easy process due to the multitude of networks available. Digital Media Platform Overview and Best Practices can assist in this process by providing an in-depth review of the top social media networks and digital channels that would get the best return on your time investment.
The landscape of social media is constantly evolving with new features that directly impact your marketing efforts. Engaging on Social Media - Ideas and Tips provides strategies on how to find your audience and connect with them using the top social media platforms.
The You CAN Measure Your Communications Efforts tip sheet provides information on new methods and tools to effectively evaluate the process and outcomes of your marketing campaigns and initiatives. Analyzing data on social marketing efforts provides insight into what strategies are working and where to revamp.
Social Media Advertising 101 provides tips on how to develop messaging and select platforms that connect with your target audience while managing the process and effectiveness of a campaign.
The conversation around the topic of suicide must convey an environment of safety and meaningful assistance and must mitigate risk. Creating Messages About Suicide Prevention helps create effective messages to increase your impact and create positive influencers who can share your message widely.
National Children's Mental Health Awareness Day had a huge impact on social engagement. Let's keep the connection going strong! Use the Don't Lose the Sizzle After Awareness Day guide on how to integrate Awareness Day into your social marketing and communication messaging.
Twitter Chats is a great way to maximize your time on social media with real-time engagement by conneting followers and growth potential for a new audience. The instructions provided in the Guide to Planning Twitter Chats offers a comprehensive plan for development and live activation.
Talking about suicide can be uncomfortable, and developing messages around the topic is not an easy task. The language should reflect a safe and non-judgmental environment that promotes healthy dialogue among all communities. Social Media for Suicide Prevention: Best Practices provides tips and insights on how to create effective and helpful social marketing content.
Social Marketing Planning Process: Creating Your Social Marketing Plan is a comprehensive workbook that explains the social marketing process in detail and provides guidance on populating all parts of a social marketing plan.
The social marketing process is entirely audience-centered. It is often said that once you know who your audience is, the rest of your plan falls into place. The Audience Segmentation Worksheet provides probing questions social marketers should ask about their intended audiences in order to develop effective messages tailored to them.
We’ve all experienced the speaker who presents too much information in a short amount of time or read a marketing material with no clear call to action. The Communicating Your Main Point worksheet is intended for anyone who needs to convey a specific message in a concise manner, whether it is a speech or a written material. It asks the messenger to reframe their communication to ensure their main point comes across without a doubt from the audience’s perspective.
The Social Marketing for Sustainability Reflection worksheet guides social marketers through all of their communications collateral, resources, and previous efforts and is intended to illuminate how to move forward practically with continuing the work.
The Sample Social Media Guidelines is intended to help steer you through the process of developing and maintaining social media platforms that connect you to your overall social marketing strategy.
Developing sustainable relationships with families is crucial when understanding the diverse needs of the communities you serve. Involving Families in Social Marketing provides effective strategies for fostering more meaningful and personal connections, which reduces barriers and supports collaborative partnerships.
Developing marketing messaging and strategies targeting youth can be a laborious process. Each younger generation has a faster pace with a highly selective filter, making it more challenging for marketers. Involving Youth in Social Marketing can assist with breaking down these barriers and develop an authentic connection to each new generation.
Live videos are a way to connect with your followers while attracting a new audience to generate more online traffic and visibility. This real-time feature provides an intimate connection that extends beyond the standard post and status update. Learn How to Use Instagram and Facebook Livestreams to boost your social marketing strategy.
Social Media Influencers can galvanize their followers to campaign or support an organization or cause. They have developed authentic relationships with a core audience who have identified them as experts in a particular field. Learn How To Identify and Engage Social Media Influencers for your social marketing efforts.
A professional background in media production is no longer required to create dynamic videos to share on social media. Review Social Media Savvy: Making Your Videos Stand Out for tips on creating dynanic videos.
When tasked to be the public face and voice for an organization, being prepared with well-crafted responses, presentations, and approach to media is essential. The overall goal is to build trust with your audience, especially during unforeseen situations that require an immediate response. Spokesperson Training 101 provides key tips that build skills and confidence for realistic situations.
Connecting to your target audience not only builds a rapport but a team of community allies. The first line of communication needs to captivate their attention and generate interest. That is why Creating Materials That Click With Your Audience is essential to your social marketing strategy.