Social Media for Advertising 101 provides tips on how to develop messaging and select platforms that connect with your target audience while managing the process and effectiveness of a campaign.
The conversation around the topic of suicide must convey an environment of safety and meaningful assistance and must mitigate risk. Creating Messages About Suicide Prevention helps create effective messages to increase your impact and create positive influencers who can share your message widely.
National Children's Mental Health Awareness Day had a huge impact on social engagement. Let's keep the connection going strong! Use the Don't Lose the Sizzle After Awareness Day guide on how to integrate Awareness Day into your social marketing and communication messaging.
Twitter Chats is a great way to maximize your time on social media with real-time engagement by conneting followers and growth potential for a new audience. The instructions provided in the Guide to Planning Twitter Chats offers a comprehensive plan for development and live activation.
Talking about suicide can be uncomfortable, and developing messages around the topic is not an easy task. The language should reflect a safe and non-judgmental environment that promotes healthy dialogue among all communities. Social Media for Suicide Prevention: Best Practices provides tips and insights on how to create effective and helpful social marketing content.
Social Marketing Planning Process: Creating Your Social Marketing Plan is a comprehensive workbook that explains the social marketing process in detail and provides guidance on populating all parts of a social marketing plan.
The social marketing process is entirely audience-centered. It is often said that once you know who your audience is, the rest of your plan falls into place. The Audience Segmentation Worksheet provides probing questions social marketers should ask about their intended audiences in order to develop effective messages tailored to them.
We’ve all experienced the speaker who presents too much information in a short amount of time or read a marketing material with no clear call to action. The Communicating Your Main Point worksheet is intended for anyone who needs to convey a specific message in a concise manner, whether it is a speech or a written material. It asks the messenger to reframe their communication to ensure their main point comes across without a doubt from the audience’s perspective.
The Social Marketing for Sustainability Reflection worksheet guides social marketers through all of their communications collateral, resources, and previous efforts and is intended to illuminate how to move forward practically with continuing the work.